If you're like most authors, the idea of selling your work probably makes you feel a little bit nervous. It might seem as difficult as trying to tame a wild dragon. You're an author, not a marketer, right? Who needs all that ‘e-maily’, ‘markety', ‘salesy’ stuff? Well, as an author, writing is both a business and an art, especially for self-published authors. Whether it is product and package design or how many words are on the front page of your website, everything that communicates directly with your customer is a marketing decision, and therefore an investment in your book’s future.
If you want your book to soar to new heights, you've got to give it some wings. Here’s a few other benefits of marketing your book.
Connecting with Your Audience
Imagine crafting a beautifully written and engaging book but leaving it hidden in the shadows, where it fails to reach its full potential. That's where marketing comes in – it acts as a bridge connecting your book with its intended audience. While social media is a powerful marketing tool, it's essential to diversify your approach to reach more readers.
Our FREE downloadable workbook, "How To Market Your Book Beyond Social Media," will show you a world of untapped opportunities and unexplored territories. From offline events to collaborations, niche communities to book clubs, and more. By utilizing these marketing techniques, you can build excitement and anticipation around your book, ensuring it gets the attention it deserves.. You can grab your copy here.
Increases sales
We all want to see our masterpieces fly off the shelves (virtual or physical)! Unfortunately, readers won’t just find and buy your book because it’s available for purchase. Bookstores are filled with countless titles, making it challenging for new authors to gain visibility.
Publishing a book without a marketing strategy is like taking a sailboat out to sea and expecting it to move without any wind. An effective marketing strategy can significantly increase the visibility of your book, leading to more sales and potential revenue. Moreover, positive word-of-mouth generated through marketing efforts can further propel your book's sales.
Book Marketing Creates Brand Recognition
Marketing your book is not just about promoting a single piece of work; it's about building your author brand. A strong author brand helps establish your identity, credibility, and expertise not only in the publishing industry but in your field of work if you are non fiction author. Effective marketing makes sure that readers are familiar with the author just as much as they are with the book. It lays the foundation for a loyal readership who will eagerly anticipate your future releases. By consistently engaging with your audience and promoting your book, you become more than just an author; you become a recognized name in the literary world.
Strong Leads Lead to Future Sales
Strong engagement with your readers, that allows you to connect with them directly and communicate back, is huge. Creating valuable additional content or other items of interest that you can give your readers in exchange for their contact information creates a ready audience that you can reach directly and invite to your next event, or make ready for your next book release, or even to ask for reviews. If you aren’t already, start building your email list.
If may feel like there is relentless competition in the publishing world, but marketing becomes the key differentiator between a successful book and one that remains unnoticed. Many self published authors don’t put the intention or strategy into marketing their books. Which is good news for you. And the even better news is that you don't have to do all the work alone. We’ve got you covered. We can help you develop the ideal marketing plan for your book. Reach out to us today to book a discovery call.
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