A M A R K E T I N G A N D M E D I A C O M P A N Y
HEARD. SEEN. VALUED.
GETTING ONE STEP CLOSER
TO THE LIFE YOU DESIRE.
OPULENT OUTCOMES IS HELPING AMBITIOUS UNDERREPRESENTED WOMEN ACHIEVE THE SUCCESS THEY DESIRE BY CREATING A SPACE WHERE VOICES ARE HEARD, STORIES ARE TOLD, AND EXPERIENCES ARE RECOGNIZED.
OUR COMPANY PROVIDES INNOVATIVE AND PRACTICAL BOOK MARKETING SOLUTIONS AS WELL AS A PLATFORM FOR BLACK WOMEN TO SHARE, CONNECT, AND GROW.
BOOK MARKETING SERVICES THAT CONNECT
YOUR MESSAGE TO YOUR IDEAL AUDIENCE
We work with our clients to market their books by seeing their books as a business. We create marketing strategies aligned to meet their objectives and fit within their budgets. We develop tactical launch plans that reach their target audience in innovative ways. Our goal is to aid our clients in achieving the success they desire, whether to make a profit, grow their business or brand, or something in-between.
Writing a book is a huge accomplishment. It’s a mix of hard work, excitement, doubt, lots of rewrites, and exhaustion. Once complete, the feelings of completion, relief, and pride in accomplishing something that many people dream of doing but very few people accomplish start to set in. You realize you now belong to an elite club; you are or are on your way to becoming a published author.
If you are like most people, the novelty wears off. It is replaced with fear, anxiety, and worry when you realize this masterpiece that you have poured your heart and soul into needs readers. You begin to ask yourself: What am I supposed to do with it? How am I going to sell my book? It’s on Amazon, but why isn’t it selling?
You know you need to market it but have no idea where to start and probably don’t even want to. Marketing is this scary unknown thing that you know you need, BUT you are an author, a writer. You want to write, tell your story, and share your expertise. NOT sell, let alone market...
Marketing your book doesn’t have to be scary or an impossible mountain to climb. It requires a strategy with tactics aligned with your goals to reach your target audience.
Your book is part of your legacy that has the power to live on beyond you. For that to happen, people must know about it to buy it.
YOUR BOOK IS MORE THAN JUST A BOOK. IT IS A BUSINESS. Manage it like one.
BUSINESS
Businesses sell products or services.
These businesses sell their products or services to people - their customers or clients.
Their products and services are sold for a price based on several factors, including competition, expenses, product positioning, etc.
Businesses make strategic decisions on where to place their products or services to be sold and often have to pitch to gain placement when looking for a place in a store.
Businesses have to market their products or services for people to know that they exist to be able to purchase.
Businesses have marketing budgets and marketing plans that guide their marketing efforts in support of their sales goals.
BOOKS
Your book is a product.
You sell your book to readers = customers.
The price of your book should factor in those things as well.
For your book to be sold it has to be placed somewhere which is a strategic decision about where that place is going to be and if it is in a store you also pitch your book for placement.
Your book must also be marketed so that people know it exists.
For your book to be successful, it needs a marketing budget and strategic marketing plans that guide your marketing efforts to support your sales goals also.
We work with our clients to build plans that incorporates marketing principal, strategy with the lens that your book is a product that your business is selling, tactics that align to your budget and goals, mixed in with some empowerment to keep you going along the way.
SESSION
INCLUDES:
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Review/creation of book goals
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High-level budget review
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Target audience development
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Customized marketing strategy with action plan
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Recording of call
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45 - minute post-program follow up
4.5 hour dedicated session focused on assessing your foundation and developing the marketing strategy for your book to give you clarity, and direction, empowering you to launch with confidence.
SESSION
INCLUDES:
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Target Audience creation
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Book positioned for growth
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Book placement strategy
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Hashtag Strategy
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60 minute post program follow up call
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Developed Marketing Strategy andLaunch plan inclusive of:
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Social media content ideas
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Email list
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Getting reviews
Access to 2 Toolkits: -
Pitch Kit
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Website development kit
12-week program designed to provide authors with the necessary tools, methods, and strategies to transform their book into a business and market it successfully.
Are you stuck trying to answer a question about marketing your book?
Are you in your head and not moving forward because you don't know what direction to take?
Let's get you unstuck in this 30-minute session. Benefit from our publishing and marketing expertise as we work with you to address your question.
PERSONALIZED
Our time together will be focused on your unique needs and built to fit your budget and goals.
TARGETED
Our plans are created to reach your target audience and achieve the objectives that we create for your launch.
EMPOWERED
Our work together is more than developing innovative strategies and plans we add an empowerment twist to give you just the right nudge across the finish line.
OUR PROGRAMS ARE DESIGNED FOLLOWING OUR 4C METHOD.
CUT
Encourage Unique Value
CLARITY
Identify Aspirations
COLOR
Coach to ConfidencE
CARAT
Take Consistent Action
MEET OUR CEO Cassandra Alexis
Cassandra has over 15 years of marketing experience for and with some of the world's largest brands, including Disney Consumer Products, ExxonMobil, Barnes & Noble, Toys R Us, and Advance Auto Parts, to name a few.
A publishing professional with over 9 years of experience in the publishing industry. Cassandra worked for the nation's largest publishing distribution company as a product marketing manager deciding which books were carried by major retailers and advising major publishing houses of industry trends, including PenguinRandom House, Simon & Schuster, HarperCollins, and more. She also created promotions in major retail chains for Disney Publishing Worldwide. Mass Communication minor with a B.S. in Marketing; MBA with Integrated Marketing Communications and Human Resources concentrations.
Cassandra is a Certified Professional Coach from the World Coaching Institute. In addition to hosting the Crowned Opulence podcast, she teaches black women how to overcome the hard, messy, necessary things in life that impact them by learning from one another in an effort to get one step closer to living our most opulent lives.
Cassandra Alexis is the CEO and Marketing Director of Opulent Outcomes; a Marketing and Media company with a focus on helping self published authors market their books. She is also the host of the Crowned Opulence podcast.
Start marketing your book today beyond social media.
Publishing a book is a huge accomplishment. Creating awareness of the book and selling it is more challenging than the actual writing process. But don’t give up; your goal is more significant than your struggle. So how do you market your book beyond social media? This workbook will give you some key things to think about and point you in the right direction to go beyond social media and where your target is.
Tune in to the Crowned Opulence podcast to learn how to to be unapologetically opulent and get the outcomes you desire in life and business.
What is it about a woman being unapologetic about her dreams and her drive that people find so intimidating? Listen to tips that help you get the outcomes you desire in your life and business by showing you how to silence self-doubt, tune out the naysayers, optimize your assets, own your opulence, and market your value. It's your time to be unapologetically opulent.